Ticketing, sponsorship, social media: Paris Basketball's record season in figures

Noted since its inception in 2018 for its marketing and social media ideas, Paris Basketball has perfectly capitalized on the milestones laid in its early years. For its first full season in the Adidas Arena, after having to deal with the narrow and unsuitable Carpentier hall, it broke several French basketball records, as the National League confirmed to L'Équipe .

"Paris is the most exciting sporting project in Europe, with a lot of ambition and endless possibilities," enthuses Julien Jalouzet, the club's marketing director since April 2024, who has eight years at PSG and six at AS Monaco under his belt. " The club worked superbly with the Yard agency on its brand and urban positioning. Our roadmap was to continue, to reach new audiences— the arrival of Omar Sy as co-owner is a good example—and to develop revenues. We had to take a step forward in terms of ticketing, sponsorship, and merchandising. Our mission is no longer to be just a basketball team, but a cultural entity, a brand that is identifiable in its own right."

With an average of 7,500 spectators in the Euroleague and the number 1 attendance in Betclic Elite this season (6,508 spectators per match, only beaten by Orléans, 7,041, who played in Pro B at Co'Met), Paris is also the only club, along with Bourg, to have won the League's "gold label" rewarding the structuring of clubs.

9.75

In millions of euros, the total amount generated by ticket sales (general public and hospitality), with 12 sell-outs. This is an unprecedented amount in French indoor sports over a single season and a 200% increase, boosted by the fact that the club only moved into its Adidas Arena in February 2024. Paris had 2,200 season ticket holders in 2024-2025 and is aiming for 3,500 for the next financial year.

4.3

In millions of euros, sponsorship revenues increased 225% compared to the previous year. A record increase.

850,000

The amount, in euros, raised from merchandise sales, a fourfold increase in one year. The club opened an NBA-style store within its arena and increased its collaborations with lifestyle brands. The previous record was set by Boulogne-Levallois the year the Mets had Victor Wembanyama in their ranks, the season before his NBA draft (2023).

450,000

The club's number of followers on social media has also grown, going from 180,000 to 450,000 in one season (+250%, including 216,000 on Instagram).