Select Language

English

Down Icon

Select Country

France

Down Icon

The Tour de France seen from the publicity caravan: all butts out

The Tour de France seen from the publicity caravan: all butts out
Article reserved for subscribers
Between goodie throws, morning drinks and deafening loudspeakers, "Libé" crisscrossed the 171 kilometers of the sixteenth stage of the Tour de France aboard a float from the publicity caravan.
On the time trial stage in Caen, July 9, 2025. (Tom Grimbert/Hans Lucas. AFP)
by Margaux Gable , special correspondent on the Tour

Harnessed to the roof of a float in the publicity caravan, we had visual proof: everyone has their own way of handling happiness. Along the roadside, Tour fans exult, dance, and throw themselves under the goodies, while others... show their asses. On the day of Valentin Paret-Peintre's victory on the legendary Mont Ventoux, Libé took a seat aboard the 10-kilometer-long publicity procession, for a six-hour epic between morning drinks, roadside family meals, and impromptu swimming pools in the back of pickup trucks. Among the 37 brands represented, it was Krys, the sponsor of the white jersey (best rider aged 25 or younger), who carried us for 171 kilometers and endured our timid arm-raising in front of a crowd gone wild and our approximate dancing.

For the 600 caravaneers (recognizable by their unparalleled courage to dance kuduro at 8 a.m. every day for four weeks), the grueling day begins well before the starting line. In the amusement park-like parking lot located in the heart of Montpellier (Hérault), 170 vehicles, refurbished as leeks, melons, cereal boxes, or even dance floors, like ours, teem. While waiting for the big start, the Basic-Fit team decided to play a mölkky with the firefighters. While Krys's team launched the traditional start-of-the-day choreography.

At the first touch of the accelerator, we obviously fly. The victim of this ridiculous lack

Libé alerts, news and investigations not to be missed
Libé alerts, news and investigations not to be missed
The ideal morning briefing to start the day off right
The ideal morning briefing to start the day off right
The articles, editorials, forums or chronicles that cause debate
The articles, editorials, forums or chronicles that cause debate
News, politics, lifestyle... discover all our newsletters
News, politics, lifestyle... discover all our newsletters
Libération events
Libération

Libération

Similar News

All News
Animated ArrowAnimated ArrowAnimated Arrow