How much every Premier League club charge for shirts as eye-watering prices rocket

Millions of football fans are facing a hike in the cost of replica shirts this season - with families hardest hit. Premier League giants including manchester-united-fc>Manchester United and Arsenal, are charging a staggering £85 for their latest kit.

The mega wealthy clubs have both slapped £5 on to the price of their shirts, amid calls to stop pushing fans’ loyalty. Man City, Newcastle Utd, Liverpool and Aston Villa have also increased prices by the same amount, the equivalent of six per cent.

Tottenham froze its shirt price at £85, while Chelsea froze prices at £84.99. In total, 11 clubs have hiked prices of adult shirts this season, according to official club websites.

Everton, Brighton, Brentford and Crystal Palace raised prices by £5, while Wolves added a modest £2 to their shirts. Wolves and Premier League new boys Burnley and Sunderland are charging fans the lowest amounts for shirts, all priced at £60.

Everton, Tottenham and Chelsea are selling the most expensive kids’ shirts. Everton increased the junior price by £10, taking the cost to £65, the equivalent of an 18 per cent price rise. Tottenham froze prices at £65, while Chelsea froze this season’s child shirt price at £64.99.

Arsenal, Aston Villa, Man Utd, Leeds United and Crystal Palace have all increased prices by £5. At the other end of the spectrum, Brentford and Wolves have the cheapest shirts, priced at £45. The average price of a Premier league kids shirt has reached £56.25

.Inflation-busting price rises are fuelling a black market in fake shirts. They are sold openly via social media, including one site called DHGate.

Newcastle Utd fan James Smith, 37, of Consett, Co Durham, was at St James Park with children Freddie, 10, and Elsie, eight, this weekend. He said: "I don't know many people who are willing to pay £70 or £80 for a shirt when you can get a fake one for £15.

"I think most fans would be prepared to pay £50 for a shirt and maybe £35 for a junior kit. Many people get the retro shirts these days but even more are going to DHGate. They are selling them for £15 and there is still a margin for profit for them.

"The only way you get a genuine one these days is as a gift for Christmas or birthdays. They are just too much for ordinary fans, especially if you have kids. People also buy the away or third choice kit as they don't change as often."

Claire Nicholl, a university education manager, has just bought the new Newcastle United kit for her son Jack, 17. Both are loyal season ticket holders but Claire said: "You pick them up and think 'I am not paying that'. If you get a name of a player on the back then it is even more.

"But we have done that before and it is no good when the players are sold. We are true Newcastle supporters and season ticket holders. It would be different if the money for the shirts was going to the club to improve the stadium, or to sign players. But it is not."

Brentford’s new kit has a one year-cycle, after previously running a two-year cycle, the only club in the Premier league to do so. This year, the club’s home kit celebrates 100 years of red and white, and the club’s partnership with front of shirt sponsor, Hollywoodbets, will end after 2025/26, in line with the Premier League’s voluntary ban on front-of-shirt gambling sponsors.

It is understood the club intends to return to a two-year cycle, to keep their kits affordable and sustainable, subject to partnership agreements. Stadia Agency, a sports digital PR company, has spent months researching the black market in football shirts for Casino Kings, betting partners of Wigan Athletic and Hartlepool Utd. They found the average discount is 82.7 per cent on this season's adult shirt, or £62 off, and 76.1 per cent or £43 on the kids' version.

Several clubs, including Man City Newcastle, now sell the version of the shirt worn by players on the pitch; it costs £120 for the Toon top. It costs another £38 for the shorts, and £20 for the socks in the official Newcastle Utd club shop. The Magpies' green away shirt with the Premier League badge added is £95; it is £111 with a player's name on the back; the women's team replica shirt is £85. One seller told would-be buyers on DHGate: "Only £14. Don't pay Spurs £85!"

Fake Manchester United shirts were being offered online for 15 US dollars, the equivalent of £11.63. One fan posted a Red Devils shirt with the name on the back, selling for £140. He told his followers: "And you wonder why people go to other sites."

Newcastle is donating £5 from every adult shirt sold via official channels before the end of August to the Newcastle United Foundation, to boost grassroots and social impact initiatives across the North East. The Premier League has no control over pricing at individual clubs; their spokesperson declined to comment as did a spokesperson for Newcastle United.

Adult

2025-26 2024-25 Change

Arsenal £85 £80 +£5 (+6%)

Aston Villa £85 £80 +£5 (+6%)

Fulham £85 £80 +£5 (+6%)

Liverpool £85 £80 +£5 (+6%)

Man City £85 £80 +£5 (+6%)

Man Utd £85 £80 +£5 (+6%)

Newcastle £85 £80 +£5 (+6%)

Tottenham £85 £85 -

Chelsea £84.99 £84.99 -

Everton £80 £75 +£5 (+7%)

Forest £75 £75 -

West Ham £75 £75 -

Brighton £70 £65 +£5 (+8%)

Leeds £70 £70 -

Bournemouth £65 £65 -

Brentford £65 £60 +£5 (+8%)

Palace £65 £60 +£5 (+8%)

Burnley £60 £60 -

Sunderland £60 £60 -

Wolves £60 £58 +£2 (+3%)

AVERAGE £75.50 £72.64

Kids

2025-26 2024-25 Change

Everton £65 £55 +£10 (+18%)

Tottenham £65 £65 -

Chelsea £64.99 £64.99 -

Arsenal £60 £55 +£5 (+9%)

Aston Villa £60 £55 +£5 (+9%)

Fulham £60 £60 -

Liverpool £60 £60 -

Man City £60 £60 -

Man Utd £60 £55 +£5 (+9%)

West Ham £60 £60 -

Bournemouth £55 £55 -

Brighton £55 £55 -

Leeds £55 £50 +£5 (+10%)

Newcastle £55 £55 -

Burnley £50 £50 -

Palace £50 £45 +£5 (+11%)

Forest £50 £50 -

Sunderland £50 £50 -

Brentford £45 £45 -

Wolves £45 £45 -

AVERAGE £56.25 £54.50

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