FIFA announces halftime show at the Club World Cup Final featuring J Balvin, Doja Cat, and Tems

For the first time in the history of its tournaments, FIFA will include a Super Bowl -style halftime show during the Club World Cup Final , which will be held on July 13 at MetLife Stadium in New Jersey . The announcement was made official on Monday and confirms that artists J Balvin, Doja Cat, and Tems will headline the show.

The inclusion of this show marks a shift in the way FIFA presents its competitions, seeking to combine sport with elements of global entertainment. Colombian singer J Balvin expressed his enthusiasm for participating in this new format, noting that it is an important moment for both him and the representation of Latin culture. “From Medellín to MetLife Stadium, it is an honor to headline the first halftime show of the Club World Cup final,” Balvin said in a statement.

The event will be artistically directed by Coldplay vocalist Chris Martin , and produced by the Global Citizen platform. In addition to the musical aspect, the project aims to raise approximately 1.8 billion Mexican pesos, which will be used to expand access to quality education worldwide.

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This year's Club World Cup will also be a first, with 32 teams participating for the first time. The tournament will take place from June 14 to July 13 at various venues in the United States , the host country.

One of the main focuses of attention will be the participation of Inter Miami , the team where Lionel Messi plays. The American team will open the tournament on Saturday, June 14 at the Hard Rock Stadium in Miami , facing Al Ahly of Egypt .

The combination of soccer, a musical performance, and a social cause gives the tournament a new dimension. With this initiative, FIFA is promoting an experience that transcends sports, in an event that focuses on both entertainment and social impact.

On July 13, the Club World Cup Final will not only determine the champion among the best teams in the world, but will also test a new model of entertainment that could set the course for future international tournaments.

With information from TUDN